Privacy Policy

1. Who We Are

UKCardGuide ("we", "us", "our") is a poker strategy and education website operating at ukcardguide.com. We are the data controller for personal data collected through this Site. Our registered address is in London, United Kingdom.

This Privacy Policy explains what personal data we collect, why we collect it, how we use it, and your rights in relation to that data. It applies to all users of the Site.

2. Data We Collect

Information you provide to us:

• Contact form submissions: Name, email address, and message content when you contact us.
• Newsletter sign-ups: Email address and name if you subscribe to our newsletter.

Information collected automatically:

• Log data: IP address, browser type, pages visited, time spent, and referring URLs collected by our web server.
• Cookies: Session and analytics cookies to understand how users interact with the Site.
• Analytics: Aggregated usage data via privacy-respecting analytics tools (no personally identifiable information shared).

3. How We Use Your Data

We use the data we collect to:

• Respond to your enquiries submitted through our contact form;
• Send newsletters if you have opted in (you can unsubscribe at any time);
• Analyse Site usage to improve content quality and user experience;
• Maintain the security and performance of the Site;
• Comply with our legal obligations.

4. Legal Basis for Processing

We process your personal data on the following legal bases:

• Legitimate interests: To operate and improve the Site and respond to user enquiries;
• Consent: For newsletter communications and non-essential cookies;
• Legal obligation: Where required by applicable law.

5. Cookies

We use the following types of cookies on the Site:

• Essential cookies: Required for the Site to function correctly. These cannot be disabled.
• Analytics cookies: Used to understand how visitors interact with the Site. These are set only with your consent.

You can manage your cookie preferences through your browser settings. Note that disabling certain cookies may affect your experience on the Site.

6. Data Sharing

We do not sell, trade, or rent your personal data to third parties. We may share your data with trusted service providers who assist us in operating the Site (such as email service providers), under strict confidentiality agreements.

We may disclose your data if required by law, court order, or governmental authority, or to protect our rights, property, or safety.

7. Data Retention

We retain personal data only for as long as necessary to fulfil the purposes described in this policy, or as required by law. Contact form submissions are retained for 12 months. Analytics data is retained in aggregated, anonymised form.

8. Your Rights

Under applicable data protection law (including UK GDPR), you have the right to:

• Access the personal data we hold about you;
• Rectify inaccurate or incomplete personal data;
• Erase your personal data in certain circumstances;
• Restrict processing of your personal data;
• Object to processing based on legitimate interests;
• Data portability where processing is based on consent or contract;
• Withdraw consent at any time where processing is consent-based.

To exercise any of these rights, please contact us at our contact page or email info@ukcardguide.com.

9. International Transfers

Your data is primarily stored on servers within the United Kingdom and European Economic Area. If data is transferred outside these areas, we ensure appropriate safeguards are in place in accordance with applicable data protection law.

10. Security

We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, alteration, disclosure, or destruction. However, no internet transmission is completely secure, and we cannot guarantee absolute security.

11. Changes to This Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated "Last updated" date. We encourage you to review this policy periodically.

12. Contact Us

If you have any questions about this Privacy Policy or our data practices, or to exercise your data rights, please contact us at our contact page or email info@ukcardguide.com.

You also have the right to lodge a complaint with the UK Information Commissioner's Office (ICO) at ico.org.uk if you believe your data rights have been violated.