Built by Players, For Players
UKCardGuide (ukcardguide.com) was founded in 2012 with a single mission: bring professional-grade poker strategy to every player, regardless of skill level or bankroll. We are not a poker room. We are not affiliated with any gambling operator. We are an independent strategy and education resource run by passionate poker professionals.
Our Mission
Poker is a game of skill, psychology, and mathematics. Too many players lose money not because they lack talent, but because they lack access to quality coaching and strategy material. PokerElite exists to close that gap.
Every guide, hand breakdown, and training resource we publish is written by players who have sat at the highest-stakes tables in the world. We do not publish filler content. We publish material that genuinely moves the needle.
We also take responsible gambling seriously. Our commitment to player wellbeing is embedded in everything we do — from the content we publish to the advice we give.
Meet the Team
Our writers are active players with real results. No ghost writers, no recycled content.
Marcus Hart
20+ years of professional poker experience. Former WSOP final table participant and GTO coach who founded UKCardGuide to make expert-level content accessible to everyone.
Lena Chen
One of the top female PLO players in Europe. Lena brings a mathematical precision to her guides that transforms complex concepts into actionable strategies.
Ryan Brooks
A full-time online cash game grinder with 10 million+ hands logged. Ryan specialises in live game exploitation and bankroll management principles.
Anna Kowalski
Former poker journalist and seasoned player. Anna ensures every guide on UKCardGuide meets our standards for accuracy, clarity, and practical application.
Our Journey
UKCardGuide founded by Marcus Hart after winning three major live tournaments.
Reached 10,000 monthly readers. Launched structured beginner learning path.
Introduced GTO solver analysis. Hired dedicated PLO and tournament specialists.
Surpassed 100,000 monthly readers. Launched hand history analysis tool.
Expanded responsible gambling commitment. Partnered with GamCare UK.
Celebrating 120K+ monthly readers and 500+ published strategy guides at ukcardguide.com.
Our Values
Integrity
We never accept payment to promote poker operators. Our content is independent, honest, and conflict-of-interest free.
Excellence
Every article goes through multiple rounds of expert review before publication. Quality over quantity, always.
Responsibility
We actively promote responsible gambling and never encourage players to play beyond their means or skill level.
Have a Question for Our Team?
We would love to hear from you. Reach out with strategy questions, partnership enquiries, or just to say hello.
Contact Us